Digital strategy is a detailed step-by-step plan for the effective use of digital tools for the successful promotion of goods / services on the Internet, taking into account the current market situation and the level of competition
With the help of a detailed digital strategy, you will understand how to start a business on the Internet, and how to correctly, and most importantly, effectively distribute the marketing budget.
A well-developed digital strategy will allow you to determine:
This is one of the main advertising tools of the Google search engine, which allows you to place your ads on the search results page. The advantages of this channel are the predictability of the cost budget, flexibility of settings, the accuracy of hitting the target audience, quick launch and the possibility to analyze the effectiveness of advertising campaigns in detail.
Google Display Ads is the possibility to place your ads on partner sites - Youtube, Gmail and mobile applications. The main ad formats in the Display Network are image and text-image ads, video and multimedia ads. The main goals of Google Display Ads:
Google Shopping is a service designed to advertise online store products in Google search results. Advertising of an online store in Google Shopping allows you to attract targeted visitors across the entire site, and such advertising will cost significantly less than search ads.
SEO website promotion is the process of improving a website in order to increase its rankings in search engines. The advantage of this channel is that users find your site on their own through a variety of search queries, and thus they trust you more. Website promotion in search engines is a basic digital marketing process for corporate websites, online stores and services.
A popular and effective marketing channel, targeted advertising on social networks, will allow you to attract your target audience at a relatively low price.
Web analytics is a tool which helps you collect and analyze data on the effectiveness of each channel separately, in detail. With well-tuned analytics, you can optimize your marketing budget and spend it only on effective digital channels.
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To develop an effective digital strategy for promoting your product / service on the Internet, we will conduct a detailed interview with you, where we will discuss all the important details and form clear and realistically achievable goals.
A ready-made strategy includes the following: indicators of general competitiveness in a niche, detailed information about the channels for promoting competitors and determining the effectiveness of each of them, a step-by-step plan for promoting your business in the network.
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