Website promotion

Website promotion

Website promotion – is a set of measures to increase website traffic. Strategies for promoting sites in search engines allow a business to receive more traffic. However, the goal of SEO site promotion is to bring not just a visitor, but a potential client interested in buying a product or service. With our approach to promotion, the client becomes a niche leader. The priority with this approach is the effective promotion of the site.

Complex website promotion includes

Our comprehensive solutions in promotion include the following activities to improve the visibility of the site:

• search engine SEO promotion - solutions from Proposition are tested in practice and the use of white methods of search engine promotion of the website allows you to reach top positions and increase organic traffic;
• PPC advertising - these are effective, fine-tuned keywords and targeting for a stable flow of customers;
• content marketing - modern strategies for creating content that will sell your service or product;
• SMM - work with social signals;
• conversion optimization - we work with various factors on the website pages to improve user interaction and to maximize the profit of the client's business.

Each of these areas gives a result, and their complex application will cover the entire market and get maximum traffic.

SEO website promotion in search engines

SEO website promotion is one of the most effective methods of advertising on the Internet. Promotion in search engines gives the best ROI (return on investment). The TOP position of the website in organic search results will allow you to get the high-quality traffic with the best conversion, and in some niches even the only possible one.

To bring the website to the top 10, we carry out a full set of site optimization works that will give the best result:

1. internal website optimization: SEO audit, compiling a semantic core, etc.
2. building a link strategy: analyzing competition, getting the highest quality backlinks, removing search engine filters, etc.
3. creation of high-quality relevant content
4. working with internal signals and behavioral factors

We also implement the results obtained in practice in SEO solutions for businesses:

• promoting online stores;
• promoting regional sites;
• promoting niches, etc.

Stages of SEO promotion

Regardless of the type of the website, the first and the most important stage of promotion is an interview with a client. It is important that all participants in the process have the same goals - only then will the promotion be effective!

We distinguish the following stages of promotion:

New site promotion

Introductory work:

• Interview with the client to understand the goals and business processes;
• Analysis of competitors and target audience;
• Creating a promotion strategy - defining channels, types of goals, a work plan for 3-6 months;
• If the site is still under development - creating a semantic core and technical specifications for the site structure and texts;
• Analysis of the site for technical errors, structure, usability.

Internal website optimization:

• Technical specifications for texts for promoted pages (if necessary);
• Adjustment of the site structure (if necessary);
• Internal website optimization: writing texts and optimizing them, working with meta tags, linking, design, correcting technical errors;
• Improving usability;
• Setting up analytics and conversion tracking.

External website optimization:

Link strategy development and getting links to the site.

Monthly work (support and improvement of the result):

• Creation of new content;
• An increase in the number of new links to the site;
• Analysis of user behavior and improving conversion;
• Analysis of search engine signals and site adaptation to new requirements;
• Expansion of the semantic core;
• Analysis of results and reporting.

Promotion of older websites

When promoting a website which is six months old or more, in addition to the above menioned works, we do the following:

• Analysis of the site's link profile;
• Analysis of the current visibility of the site in the search;
• Checking the site for search filters;
• Checking the semantic core and its extension. If necessary, creating a semantic core from scratch.

The cost of website promotion

We offer several promotion packages:

• Basic SEO promotion - from $399. Perfect for small and local sites;
• Comprehensive SEO promotion - from $699. For large online stores and services;
• Premium complex website promotion - the price is calculated individually.

The cost of website promotion depends on these factors:

1. Goals to be achieved (for example - the number of visitors, increase in conversions, sale of certain types of goods);
2. Website type - business card website, online store or a large portal?
3. Competition. With less competition, less effort will be required, and, accordingly, less resources spent - the amount of content, links, internal work;
4. Region of promotion. Are we promoting the site only in the city or the whole country? Or in several countries?

All these details affect the final cost of the promotion.

How long will the promotion take

• The optimistic forecast. We are talking about a small website (business card, corporate, service site, etc.). If the site has the correct structure initially and there are practically no errors, if the competition is low, then we will see the first results in 3-4 months of work;
• The usual forecast. If we are talking about an average site (corporate or small online store), then with a small number of technical errors and average competition, in 4-6 months we will get a noticeable increase in visitors from search engines;
• The complicated forecast. Factors:
• We are talking about a very large site - a store or portal (thousand pages and more);
• If the site has many technical problems (outdated CMS, heavily clogged code, spamming of the link profile, or even the search filter ...);
• A site is from a very competitive niche.

In such cases, it takes more time to eliminate negative factors and to build up a positive “profile”. Results may appear no earlier than in 1 year.

PPC advertising is an important channel for attracting target audience

Why do we recommend launching PPC advertising before starting SEO work?

1. Fast profits. Business will receive a stream of new leads immediately after launch;
2. Recognition. If the site is new, advertising will immediately start working on brand (company) recognition;
3. “Foundation for SEO”. By the time SEO is launched, the site will already receive the first behavioral metrics and will be easier to promote.

Stages, setup time and cost of PPC advertising

The first stage is the initial setup:

The term for setting up contextual advertising from scratch is up to 10 days. During this time we will do:

• collection of key queries;
• setting up the structure of campaigns and ad groups;
• creating attractive ads;
• setting budget, bids, display regions and other indicators;
• setting up analytics.

The cost of setting up PPC advertising is from UAH 8500.

The second step is monthly adjustments:

• analysis of results;
• adjustment of strategy, budgets, rates;
• working with keywords (adding negative keywords and new queries);
• optimization of ads.

The cost of monthly PPC advertising is from UAH 6000 per month.

An important indicator of the effectiveness of PPC advertising is getting targeted leads and optimization of advertising costs.

When companies in Ukraine need the right solution at the beginning of their promotion, we provide the best range of promotion services. Cooperating with Proposition is the most effective and reliable solution. Our experience and expertise allows us to work with various types of business:

• promotion of medical sites;
• promotion of construction companies;
• online clothing stores.

We know firsthand the feeling when SEO starts to bring significant growth in traffic, new leads and sales. We are motivated by the satisfaction of our customers. We are ready to work with you to maximize our potential.

The advantages of working with us:

• we have valuable experience in promoting websites of various complexity and in different spheres;
• we quickly respond to all market changes, always securing leading positions for the client;
• we apply better marketing solutions in all aspects of business growth on the Internet.

Our results tell about us better than words.

Proposition SEO agency is the best solution for promoting websites for small and medium-sized businesses.